BRAND HISTORY

BRAND HISTORY

The launch of the 1902 KRDY brand dates back to 2022. Its founder, Gergő Koródy, is a master barber who combines his experience and all the characteristics of masculinity in his products, a testimony of a professional career spanning more than a decade. 1902 KRDY is a tribute to barber tradition, quality and modern masculinity. This trinity is reflected not only in its products but also in its image. The logo, the brand colours and the packaging symbolise everything that is at once the confident, modern man without any overbearing ostentation. Sophisticated style, elegance and strength. This is 1902 KRDY.

There are few symbols as striking and unique to men as the razor. This is a reference not only to the target audience for the products, but also to the barber culture. 1902 KRDY offers hair and beard care products for men. The year in the logo marks the patent registration of George W. Korn's American Double Hollow razor. The 1902 date is not only a milestone in the history of shaving, but also a tribute to Korn's many razor patents. The purpose of the 1902 KRDY brand is nothing less than to carry on this legacy: to leave a mark and create something truly special in the history of masculinity. The most dominant element of the logo, the KRDY typography, an abbreviation of the founder's surname, is the guarantee for this. After all, like George W. Korn, he is in every element of the brand: from the fragrances to the look. The identity is designed by Máté Tibor Albert.